Diversion is a constant problem in the professional skin care industry. We all know that diversion has the potential to destroy brands, but each diverted product also undermines the professional skin therapist.
Diversion has the potential to deliver outdated, spoiled, and unsafe products to consumers seeking the Dermalogica Brand, not to mention the absence of a professional consultation and recommendation. As a Brand and as a responsible company, we are firmly opposed to diversion, diverters, and their supporters. We think of diverters as the parasites of the professional environment. They add nothing beneficial to skin care, and will feed on a host brand until it is destroyed. As a result, we continually upgrade our tracking capabilities, and we are constantly gathering information on diversion networks from a wide variety of sources. When we determine that an authorized account has been supplying product diverters, we close that account to close off the supply of diverted product.
Of course, as an education-based Brand, we also promote education about the effects of diversion to the professional skin therapist and the end consumer. We encourage all of our stockists to take a stand against diversion, and to encourage their customers to do so as well.
Dermalogica’s anti-diversion efforts are coordinated through our General Counsel. If you have questions, please feel free to contact us directly at firstname.lastname@example.org.