shaving dos and donts

Shaving do’s and don’ts

Shaving is one of our most important rituals - here's how to optimize the process.



A great shave is a superb way to get that fresh-faced, all-round healthy-looking feeling. But getting a great shave goes beyond simply gliding a razor over your skin. Combine these tips with the right pre-shave, shave, and post-shave regimen for the most satisfying shave you've ever had.

1. Shave after showering to pre-soften and cleanse the skin.

2. Avoid alkaline-based products and soap, which can dry skin. Your skin needs to be in optimum shape.

3. Exfoliate before you shave. Removing loose, dead and dull skin cells will result in fewer cuts and nicks.

Our recommendation: Daily Microfoliant - with enzymes that chemically and physically remove dead skin cells.  

4. Pay attention to hair growth direction: The best time to determine the pattern of your beard is to run your hand along with the beard growth approximately one to three days after shaving. 

5. Begin your shave by foaming up a lubricating foam with calming and anti-bacterial properties.

Our recommendation: Special Cleansing Gel - doubles up as your cleanser and shaving solution (yes, even at the same time).

6. Use a sharp, clean razor and shave with the grain.*

7. Shave with the right pressure: pressing hard won’t deliver a closer shave, just more irritation.

8. Use a steady, constant motion when shaving, making each stroke around 1 to 2 inches long.

9. Rinse the blade clean before each stroke.

4. Use an after-shave lotion that replaced moisture and calms irritated skin. Avoid products that contain alcohol – they not only cause pain but contribute to irritation and further compromise the skins natural protective barrier. 

Our recommendation: Calm Water Gel with dual Hyaluronic Acid technology that hydrates and Cactus Pear Extract to soothe sensitivity.

*If you have a heavy, coarse beard, shave against the grain only after first shaving with the grain (when the hair is shorter and less likely to curl back in on itself). Re-apply all necessary shaving mediums before shaving against the grain.