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The Pinky Promise

The Pinky Promise

Dermalogica, and the FITE against Gender-Based Violence

UNICEF has confirmed that South Africa has the highest incidence of GBV in the world (5 x greater than the global rate). There is simply no excuse for abuse, and in South Africa, the crisis has reached epic proportions. Pinky Promise, as a non- profit organisation, is focused on raising awareness and funds to support the FITE against Gender-Based Violence. They will urgently work together with registered organisations to find tangible and effective solutions both for the short-term immediate crisis and for the long-term upliftment of women through education and skills development. All South Africans can join Pinky Promise in the FITE against Gender-Based Violence, by painting your Pinky fingernail black, and making a financial pledge towards raising awareness and funds for this critical cause.

In support of Pinky Promise, Dermalogica will FITE against Gender-Based Violence by providing women with tangible skills to become financially independent, so that they can make positive choices, enabling them to exit abusive relationships and still support themselves and their families. Dermalogica has the teams and knows how to educate and empower women in an industry that is expanding, and where our Professional Salon clients have a genuine shortage of skilled and trained skin therapists. This opens up much-needed opportunities for willing and committed young women to find jobs. This year alone we have hired and trained 7 interns and, put them through extensive skills and business training so that they are empowered with the skills to go out into the industry as productive employees or entrepreneurs.

How can you help?

Dermologica has amplified their efforts and support by dedicating the fourth quarter gifting program, #skincarethatliftsyou, to the launch of the Pinky Promise campaign against Gender-Based Violence. Funds will be raised through a specially dedicated “Lift and Glow” Dermalogica treatment, with 10% of the proceeds from the treatment dedicated towards the Pinky Promise movement. Please ask in stores for more details.

Should you like to make a donation to Pinky Promise please click on the below buttons and the cost will be added to your cart.

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